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Channel: Making Creative Matter® » War

R29 Shorts: Intern Wars Part 1 – The Slam Dunk Contest

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Looking through the R29 Film Vault™ provides us all here with fond memories of yore – many of which are never shared with the public. Looking through the archives, we came across a few pieces too good to let slip through the cracks:

What happens when you put intern v. intern in a mano-a-mano battle to determine who, for once and for all, can consider himself/herself the greatest intern of all time (relatively speaking, of course)?

We have whittled the hours and hours of footage down to its core highlights and present it to you, our loyal audience, as the epic Intern War™.

About a year ago, Craig and I had our duel at a table with funnel cakes and corndogs, and I… well, I got owned. Craig swiftly and impressively put me in my place when it came to intern eating abilities. Recently, Craig and Katrina threw down in metaphorical fisticuffs on our carpeted, miniature basketball court to see who would be the Slam Dunk King/Queen of the R29 office.

Now, keep in mind that our hoop is no stranger to magnificent displays of athleticism. But, could Katrina pull off an upset and beat Craig in this first of several Intern War™ challenges? Did Craig pull the hoop off the wall? Did Katrina go all NBA Jam style and catch ‘on fire’? Watch and see! And don’t forget to check out the next installment of Intern Wars™, coming soon!

More importantly, we are interested in hearing if any of you participated in some awesome office challenges? Do share.


It’s Our Turn

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We recently had the honor and privilege of partnering with Team RWB (Team Red, White, & Blue) to develop their brand from the ground up. It has been a thrilling process to see this amazing organization grow to become nationally-recognized. Last week, they were featured on a Today Show segment, which you can watch below:

About Team RWB

Team RWB firmly believes that It’s Our Turn to give back to the veterans that have served to protect the freedoms we enjoy. Team RWB is an organization founded by committed veterans who are dedicated to support and enrich the lives of wounded veterans and their families. They do this by partnering with athletes to raise money and volunteers who develop long-lasting relationships with wounded veterans, helping them reintegrate into civilian society. According to Team RWB, “We do not view success in terms of dollars raised, but by relationships maintained.”

To find out exactly what this amazing, multi-faceted organization does, check out their What We Do page.

Here are just some of the parts and pieces to the Team RWB brand:



Logo

This logo represents the strength of a partnership between civilians and veteran soldiers. which is what Team RWB is all about. A star forms the center of the logo mark, from which stripes create the eagle’s wings. An eagle represents speed, power, and intelligence, symbolizing not only the athletic side of Team RWB, but also the potential behind the concept of bringing these two worlds together. Besides the symbolic patriotism of the eagle, stripes, and star, the colors here are the national PMS colors for the red and blue on the American flag. All of these elements combine to create a logo that veterans, athletes, and civilians alike would be proud to wear during events and everyday life.




Website & Social Media

The next step was to create the website to help each audience interact with Team RWB and others. The site was created the in the same bold, patriotic style and incorporates dynamic images to showcase the consistently active nature of Team RWB. Along with helping Team RWB set up FlickrTwitterFacebook, and blog pages, we also guided them in developing a central fundraising location for their athletes. Each athlete can create a profile and raise money for his or her particular event. Through this venue, Team RWB has raised nearly $150,000 to date.




Extending the Brand

One of the most exciting parts of this project, besides supporting the cause, is to see people rally around the organization and its brand. Here are just a few samples of uniforms, artwork, and other gear created by Team RWB advocates (as a bonus – someone even tattooed the logo on his leg!)





To conclude, we were humbled to receive this statement from Mike Erwin, founder and director of Team RWB last week, “You’ve been a critical part of our success—and our success matters because it’s people’s lives that we’re impacting.

To show your support for our veterans, check out an upcoming event or race, order a K-Swiss Team RWB shirt, become a Team RWB athlete, become an advocate, donate today, or leave some love for your favorite veteran in the comments below!





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